Today at Mercedes Benz New York Fashion Week

Sunday, February 14, 2010

LELA ROSE: The Salon (10:00 AM)

Celebrities Expected: Allison Brie, Taylor Schilling and Abigail Breslin

LUCA LUCA: The Promenade (11:00 AM)

• Creative Director, Raul Melgoza, debuts LUCA LUCA‚s new collection that is inspired by the sculpture and contour of architecture and embodies the juxtaposition of polar opposites.
• He harmoniously combines opposing elements taking fashion to a new level of sophistication with refined sex appeal, exemplifying the diverse roles of women in today‚s society.

Celebrities Expected: Carol Alt, Tinsley Mortimer, Kelly Bensimon, Beth Ostrosky, Alex Kramer, Elizabeth Rohm, Sarah Howard, Ali Wise, Tamzin Greenhill, Lisa Airan, Imgoen Lloyd Weber, Angelique Soave, Beth Ostrosky and Dahlia Oberlander

MALANDRINO: 556 West 22^nd Street (12:00 PM)

DKNY: 711 Greenwich Street (1:00 PM)

REBECCA TAYLOR: The Salon (2:00 PM)

Celebrities Expected: Mena Suvari, Carmen Electra, Sophia Bush, Michelle Trachtenberg, Kristen Bell, Whitney Port, Olivia Palermo, Alexis Dziena of Entourage, Shenae Grimes of 90210, with more expected to attend.

CALVIN KLEIN Collection Men‚s: 205 West 39^th Street, Ground Floor (2:00 PM)

HERVÉ LÉGER by MAX AZRIA: The Promenade (3:00 PM)

DIANE VON FURSTENBERG: The Tent (4:00 PM)

Y-3: 643 Park Avenue (5:00 PM)

• For Y-3‚s Autumn/Winter 2010-11 collection, Yohji Yamamoto and adidas are inspired by the tension of two opposite aesthetic ideals: TRADITION vs. FUTURE, combining heritage and classic values with an extreme futuristic expression.

Celebrities Expected: Ciara, Lupe Fiasco, Justin Theroux, Mena Suvari, Devon Aoki, Benjamin Millepied, The Misshapes, Jeremy Scott, Andrea Rosso, Arden Wohl, Tallulah Harlech and Diggy Simmons

TONY COHEN:  The Salon (5:00 PM)

CUSTO BARCELONA: The Tent (8:00 PM)

• Join Custo Barcelona as they present an electric and fantastical Fall/Winter 2010/11 Collection

Celebrities Expected: Victoria AKA Little Boots, Nichole Robinson Galicia, Tika Sumpter, Susana Jimenez, Kristin Dalton, Stefania Fernandez, Connor Paolo

VASSILIOS KOSTETSOS: The Salon (9:00 PM)